DATING UNCOVERED

For newcomers to the online dating world, choosing the right dating site can be quite a challenge. And apart from your friends and family (who might have tried it and will offer you some advice), there are very few people ‘in the know’ who can help you through the maze.

Basically, there are three types of online dating company, in terms of how they are run:

Those who build, own and run everything internally

These companies have developed their own website and dating software. They are in charge of their own customer services, and manage their own membership database. They research, develop and implement new technologies (eg video chat, iPhone applications) and manage all their own payment processing.

This type of company represented here are: Match, DatingDirect, Parship, Be2, LoveAndFriends, AdultFriendFinder and AdultSeeker. They are successful, professional and are generally the leaders in this industry.

Those who outsource their operations.

These companies own their own dating website, but have chosen another company to manage all the ‘backend’ on their behalf (software development, payment processing, new applications, customer services, and so on). Some companies choose to do this as it’s a sensible division of expertise. They focus on what they’re good at – marketing – while the ‘backend’ company gets busy with what they know.

There are numerous “white label” dating providers in the UK, but there are really only three top companies, but combined they account for thousands of dating sites you might come across nowadays. If you’ve been online dating for a while, the chances are you’ve been a member with one or all of these companies at one time or another.

We represent the best three “white label” providers, and they provide the back end solutions for the following sites on AllTheDates:

• White Label Dating – Canoodle; SeniorCanoodle; NaughtyCanoodle; NaughtyAdultDates
• Dating Factory – Bright Dating
• Affiliate Dating Limited – Smile Singles.

All three companies are reputable blue-chips, and have been in the dating industry for many years. Combined, they account for at least 50% of the UK dating market. Therefore, when you join Bright Dating or any of the other sites, you can be confident that each of these sites is supported by a professional “white label” provider.

Those who buy in ‘off-the-shelf’ dating software

These companies buy cheap off-the-shelf dating software and tailor it to their own site’s look and feel. Companies who go down this route generally under-estimate the time and effort it takes to produce a high quality dating service, and fail quickly.

We recommend you steer well clear of these sites as you’ll just be disappointed and maybe a bit out of pocket. These types of sites are not represented on AllTheDates.com.

The online dating market is huge and growing all the time...which is great news for you. No matter what you are looking for from a new relationship, there are now so many people dating online that you will undoubtedly find what you are looking for. Add to that our knowledge of the market and the fact that we only represent reputable dating sites, and your odds just got better.

Have fun, take care, and good luck!

The AllTheDates Team.