We can reveal that users of BrightDating (which is powered by Dating Factory’s dating software) will see a huge increase in the number of members available in the coming few weeks, as Dating Factory takes over the running of a number of other dating sites run by World Dating Partners.

World Dating Partners was a dating company that was struggling to keep members, as its service became outdated and overly complex, and had seriously lost its way. Chairman of World Dating Partners, Peter Albinsson, said:

"We took over the company less than a year ago and in this time, we have implemented many improvements and changes to the structure of the business. The next step was to upgrade the software to deliver a more up-to-date service for our members and better conversions to our partners. We had to make a decision either to go into a protracted development cycle ourselves with all the cost and time to market implications that implies or outsource to an existing provider."

Comparing the feedback of our key partners and an evaluation by our own technology team, there was really only one platform we wanted to work with and that was Dating Factory white label and affiliate platform.

Our partners will benefit from their; multi-lingual service, extensive administration area with statistical and demographic information, highly customizable websites with a comprehensive set of promotional tools, their own affiliate and referral system and importantly shorter payment cycles.

"Effectively they will get everything that they had in WDP including niches and data base plus a lot of modern tools and services. Dating Factory brings with it, top converting consumer dating sites, adult dating and casual dating websites. These categories are split into multiple targeted niches within the larger niche markets.

Our technology partnership with Dating Factory is long term and aims to create prosperity and commercial and technical stability to all our clients."

CEO of Dating Factory, Tanya Fathers, said:

"We are pleased to provide our technology to such a recognisable brand as World Dating Partners. Dating Factory is a next generation white label dating and affiliate network. We constantly stay ahead of the market by continuing to invest in innovation and our technology to deliver customers and partners the best possible experience as marketers or daters.

We do not maintain our own brands; our business is based around providing the back end, customer database, technical and marketing support to our clients. We make money only when our clients make money and we constantly reinvest our profits into enhancing our systems.

Since launching in September 2009 we have primarily focused on the high performing non English speaking European markets, in 10 short months we have become “the” leading white label dating provider in these markets. However, some recent acquisitions as well as the integration of the WDP data base will allow us to offer real choice in the English speaking market to those partners and affiliates looking to generate traffic in those countries. Choice is something that has been sadly lacking in these markets for the last two years. Our webmasters and partners have been waiting for us to make a move like this for some time. When the opportunity came along we took full advantage of it. The recent acquisitions coupled with the integration of the WDP database will make Dating Factory a very compelling proposition in the English speaking markets. It also adds substantially to our database in our current core markets.

We are confident that our technology partnership with World Dating Partners will bring more revenue to their existing affiliates and partners and a better user experience to the end users. The transition will be handled carefully and the two platforms will run in parallel for some time. Existing partners will have the choice which platform they use to ensure that there will be no negative effect on their existing revenues, conversions and website rankings. Our experienced technical staff will work in close cooperation with World Dating Partners staff to give the partners the opportunity to generate the most value from the enhanced technology."

So what does this mean for BrightDating Members?

Very simply, you’ll see a huge increase in activity across all BrightDating’s sites, and an increase in the number of compatible matches available. Your experience will be better, more fun, and more successful. Guaranteed.