Online dating is big and only getting bigger. One estimate puts it at a $932 million market next year, and a BBC poll from February says 30% of web users are looking for a boyfriend or girlfriend. With a wealth of personal information now online, these services can also serve as a great sociological tool. OkTrends is a blog that conducts original research from OkCupid, an online dating service. Their posts range from advice on how to use the dating service to graph-chalked, census-like studies on their customers. Yesterday they posted a comprehensive survey of what online daters write about themselves in their profiles.

Read the whole article here. It makes good reading, but take the findings with a pinch of salt!